Monthly Archives: January 2012

Marketing Logic

My gym has one of the worst marketing slogans I’ve seen for awhile:         Every muscle is an invitation, so RSVP. It’s a nice thought, but shouldn’t you also attend the party? An RSVP doesn’t guarantee that you will actually show up. Although maybe the marketing people missed this nuance… Advertisements

Judging a Book By Its Cover

I’ve been having an ongoing conversation with my friend, Alyson about what a favorite book says about an individual. It has been an interesting discussion given that the reasons why someone chooses a book often say a lot about their interests and character, as well as their state of mind when they read it. Of […]

To Bike or Not to Bike: Dinner in Koreatown

In most cities, walking and driving give you entirely different perspectives of a street. In Los Angeles, most of the stores are geared to attract the motorists, the signs in colors and heights for the driver to want to stop. Most people drive to wherever they need to go, even if it is under a […]

Least Favorite Books of 2011

As I recently wrote in an email to a friend, it is hard for me to stop discussing books. This was after a simple question she had put forth about the question of the aesthetics of favorite books and what it says about an individual’s personality. It’s quite an interesting question and something that I […]

Favorite Books of 2011

In writing out the list of books I read over the past year, I realized that I never think about books chronologically. Instead, I tend to think of them thematically, regardless how disparate the ties may seem. It was strange to see the books listed chronologically – it made me think more of the events […]

The Books I Read in 2011

I’ve been trying to think of what my favorite books have been for 2011 and have been coming up short. I know I read a lot – Goodreads tells me I managed to read 57 books – which was far more than I thought I could. Nothing like lots of flying and train trips. So […]